Now, with AR being probably the most powerful advertising tool in the set of ‘reality’ features used for promotion, let’s look back at another, traditional ‘reality’ promotional approach, which still works perfectly. TV commercials with their made-up plots, characters and dialogues can appeal for sure, but genuine emotions of real people are much more convincing. Building on the success of extremely popular reality programs, brands launch their own initiatives of this kind to entertain and educate audience while spreading the word about the goods—some of these projects are grandiose, the others are small-scale, but this format never leaves consumers untouched.