Are you a head or a heart person? Can you be both? Well, today’s designers certainly need to adopt an emotionally intelligent approach. The new consumer mindset dictates that not only do we want brands to be honest and informative and feed us the hard facts through their packaging design but also look for ways to forge a more individual and emotional connection with us.
Pearlfisher
Pearlfisher has created the new identity and redesigned the packaging for Cadbury Dairy Milk, the no. 1 market-leading brand within Cadbury worldwide with global sales of ?1.3bn, as part of a global re-launch starting in the UK from 1st July 2009 and rolling out to a range of markets covering Canada, South Africa, Australia and New Zealand.
Pearlfisher has won 4 Awards – (1 Silver and 3 Bronze awards) — at the 2009 Design Effectiveness Awards. This year’s wins prove a telling story of the export value placed on British Design with Pearlfisher’s successes spanning a selection of the BRIC countries with Russia, Brazil and Asia being represented, as well as the U.S.A.
Whilst we have seen many female focused skincare brands bring out men’s ranges, we have not seen a truly unique and unisex skincare offer. However, Absolution (from Paris) is not just unisex but is also bespoke and certified organic. And, from a design viewpoint, ticks all the boxes to meet today’s need for both style and substance.