Pearlfisher

Thinking Brands

The article is written by Darren Foley, Managing Director at Pearlfisher, London

Today, everyone is a writer, a designer, an authority and an expert. In this highly connected world we all have the ability and the resources to be a creator. If we don’t find what we require, we can simply make something new. The internet allows us to instantly share our designs, publish our narratives amongst millions of blog posts, and build our own brands on sites such as Kickstarter or Shapeways. An entertaining article by Matt Dolphin on Creative Review recently demonstrated how logo design is being offered for as little as £25.

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Celebrating Health

The article is written by Darren Foley, Managing Director at Pearlfisher, London


Happy January 2012! With questions on how to feed the growing global population, the obesity crisis and focus on the diets of this year’s Olympian athletes, the subject of food will be big in 2012. And of course, for consumers and food brands, the start of every year brings the inevitable “new year, new start” mentality as we see the influx of diet and healthy food ranges communicated to the max.

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The Act of Giving

The article is written by Darren Foley, Managing Director at Pearlfisher, London

December. Presents are lit up in every shop window, emblazoned across every advert and in the front of everyone’s mind. Every magazine and editorial page recommends the best Christmas gifts. Over recent years, we have seen the rise of the alternative ‘charity gift’ and, as Present Aid states, «it’s the gift that keeps giving». However, more recently, an extended range of brands have also woken up to an altruistic approach, challenging the traditional charity giving language and aesthetic.

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Darren Foley, Pearlfisher: “It is important for UK agencies to have an international outlook”

Today’s Popsop interview (the last one this year) is with Darren Foley, Managing Director of Pearlfisher studio in London, a packaging design specialist with fresh approach, unique culture and a long list of happy international clients. We asked Darren about how the UK design industry came through the post-recessionary 2011 year, about overseas opportunities and his vision on what’s to come in 2012.

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Modern Classic Brands


Have your say, share your thoughts with other readers on this article written by Darren Foley, Managing Director at Pearlfisher, London

For nine days each September the London Design Festival showcases a spectrum of international design with the famous Victoria and Albert Museum as its base. A landmark location and a venue of culture, this autumn the museum is also the host of a major new exhibition on Postmodernism.

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