Pepsi Max has released an African-inspired music track called ‘Oh, Africa’, made by R’n’B Grammy nominees artists Akon and Keri Hilson, to help African people in need. The video for the song features global football superstars Fernando Torres and Didier Drogba as well as two-time Grammy-winning the Soweto Gospel Choir. The anthem started to be available to download yesterday and proceeds from the sakes will be donated to organizations supporting underprivileged African youth.
PepsiCo
Mountain Dew asked its fans to participate in creating the new drinks from the very beginning – the consumers were to define what flavor the soda would have, what its name would be and they were also encouraged to create original and eye-catching package designs for the upcoming drinks. The design contest began on September 15 and finished on October 10, and now the winners are already defined and we can see the new labels.
Starting from January 4, Pepsi, one of the biggest world producers of soft drinks, provides its Australian fans with a great opportunity to win money. To get the dollar cards, they are to find ‘Pepsi buttons’ scattered around eight major cities in Australia. The participants of the hit Refresh quest will get the clues for finding the location at the campaign’s website hitrefresh.com.au, as well as via Twitter and Facebook feeds.
PepsiCo is making its the Throwback campaign wider by offering awesome digital assets to social network fans. Now everybody who likes Pepsi and Mountain Dew Throwback can customize their YouTube and Twitter pages or personal blogs with special wallpapers and backgrounds with the help of PepsiThrowbackHub.com website.
PepsiCo is going more social than ever with its newly presented huge ‘Refresh Everything’ campaign. The company will provide dozens of initiative brains with financial support for implementation of the useful projects in 6 areas (health, arts and culture, charity, ecology, neighbourhood, and education). Each month the company will award up to $1.3 million for turning the ideas into reality.