In pursue to raise ecological awareness among its customers, PepsiCo initiates a wide range of activities and launches green-oriented websites. On the company’s www.pepsirecycling.com any internet user can find out what he or she can do to contribute to the recycling and take a theme-related quiz.
PepsiCo
New York fans of Foursquare website, which is encouraging people explore places in various cities can donate to charity educational foundation and collect points by checking in. Every point they add to the leaderboard is equal to four cents Pepsi will give to CampInteractive, a local organization that engages youth throughout the year in various academic seminars, monthly outdoor trips, and technology workshops.
Pepsi has opened a nice on-line store where any on-line surfer and the brand’s fan can choose something from a wide selection various Pepsi-themed stuff and purchase it without leaving home. On the www.shop.pepsiusa.com anyone can shop for modern and vintage items with prints and graphics, and start (or expand) a red, white and blue collection.
Grey Cup Halftime Show of Canadian Football League and Pepsi Max as its title sponsor have provided their fans with a great opportunity to participate in the great event’s programming and choose what songs will be on during it. The famous award-winning Canadian group Blue Rodeo played the list of the songs the visitors of the www.greycuphalftimeshow.ca website had chosen. The show was yesterday, on November 29, and the winning songs were announced by playing in the real time.
PepsiCo knows how to make soda and how to recycle the cans and bottles left after it is drunk. Actually, not only these things can be given the second life. To prove this to the young generation the company invited Girls in the Game to visit the PepsiCo Sustainability Center in Chicago on the last day of the National Recycling Week (9-15 November).