While Diet Coke has recently celebrated its 30th birthday and confirmed that its limited-time look, introduced a year ago, will be permanent, rival Diet Pepsi is exploring the level of everyday fun among its female fans in the US.
PepsiCo
Pepsi has teamed up with AAPE by A Bathing Ape to produce a series of collaborative products that will include T-shirts, umbrellas and other goods to be released soon. The first product of the brands, released as part of this collaboration, is a limited-edition Pepsi Moonface Camo cans, which reflect both Pepsi’s iconic design and the streetwear label’s visual approach. The series, which includes two colorways, will be available only in Hong Kong.
Mountain Dew continues its partnership with musician Lil Wayne as part of its DEWeezy campaign. The company has also partnered with action sports youth development agency STOKED to launch www.deweezy.com, a hub for fans where they can learn more about the project and help to bring the next DEW/Lil Wayne commercial to life.