PepsoCo’s Lay’s brand has kicked off the process of searching for its public-supported search for a new potato chip flavor.
PepsiCo
Pepsi has revealed two new Pepsi NEXT flavours inspired by summer, which will be available this season only. The new additions to the portfolio of the low-cal drink with real cola taste and 60 percent less sugar, Pepsi NEXT Cherry Vanilla and Pepsi NEXT Paradise Mango, were presented by actor William Levy, who was named the sexiest man of 2011 by People en Español, who is a longtime fan of cola and summer. The flavours are true representation of the most adventurous season of the year—Paradise Mango has a tropical twist, while Cherry Vanilla is a mix of traditional tastes served in a new chick way.
The Mountain Dew beverage brand has launched a global campaign to support the upcoming long-awaited ‘The Dark Knight Rises’ movie in nearly 20 countries around the globe, in Americas, Europe, Asia and the Middle East. Prior to the launch of the international activation, which will include on-pack promotion, in-store displays as well as TV, cinema, radio and digital advertising, the brand kicked off a promotion in the US, which includes the DEWGothamCity.com platform to engage fans online.
Can a common drink make a revolution? Lipton Ice Tea believes it can—the tea brand is kicking off the summer ‘Teavolution’ campaign, aimed to reach younger generation of consumers, people aged 18-24, and bring the taste of cold tea to them this hot summer. The new promotion, which will roll across UK cities, Liverpool, Southampton, Swansea and Glasgow, landing in busy locations in these cities froom mid-June through August. The new activation, which is not fronted by the brand’s charming ambassador Hugh Jackman, uses the ‘Surprisingly tasty and refreshing’ strapline on the yellow and orange ‘rebellious’ print with a hand holding a bottle of the drink.