The ‘before and after’ method is the best ones for proving that a product really delivers positive changes. Most frequently, this approach is employed in promotions for cosmetic lines and food brand—and the new campaign based on this approach is all about animals. Purina is inviting animal owners to tap into the 60-Day See the Difference Challenge, through which the pet food brand offers to see the positive difference of feeding animals with the brand’s products and then share the testimonials with public.
pet food & care
CLM BBDO Boulogne Billancourt has developed a series of prints for Frolic, dog food produced by the Mars company. Promotional campaigns for this brand traditionally revolve around the idea that canines will give whatever they can to get Frolic croquettes. This time the agency employed the theme of relationship between pretty and ugly dogs.