Porsche USA has launched a new campaign taglined ‘Engineered for Magic. Everyday’ in to show the many dimensions of the iconic Porsche 911 and the brand’s other storied sports cars through the lens of daily driving.
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The Porsche fan community on Facebook reached a magical milestone at the turn of the year when Porsche added its one-millionth fan on Facebook, one of the largest and most popular social networks on the Internet. Reason enough for Porsche to thank its fans with a special exhibition showcasing a unique custom-made vehicle: on February 11, the Porsche museum presented a Porsche 911 GT3 R Hybrid adorned with the signatures of more than 27,000 Porsche fans. The automobile will be on display for over a week, untill February 20.
Porsche teamed up with Designboom to launch a competition for those who “have an abundance of imagination, a passion for cars and a resourcefulness to achieve amazing and unexpected results” in developing patterns for the Porsche Cayman model range. The entrants are encouraged to unveil both repeating and non-repeating original designs, which will be featured on both sides, back, front as well as on the roof of the sports cars.