Procter & Gamble

Gillette Venus Announces Jennifer Lopez as First-Ever Global Ambassador

Music icon, actress, designer, philanthropist Jennifer Lopez, the ultimate modern goddess, became the one and only Venus Goddess. As the brand’s first-ever global ambassador, she’ll inspire women around the world to “reveal the goddess in you,” which means feeling their most confident, powerful and beautiful, inside and out. Lopez—and her amazing legs— will star in all elements of brand’s 2011 holistic marketing campaign, supporting the total brand portfolio that includes TV and print advertising, public relations, digital, social media and in-store communications.

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Crest and Oral-B Announce Cross-Country Crusade to Help Americans Fight Dental Plaque

P&G-owned brands Crest and Oral-B announced the ‘4th Cleaner Crusade’, a cross-country campaign aimed at educating Americans about the danger of dental plaque and ways to prevent it. The experts at P&G have studied the statistics on the dental health of American people and suggested their solution to improve the situation. They pledge to help people spot this problem and provide expert advice where it’s needed most. 

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Pampers ‘Gifts To Grow’ Program Celebrates Real Unsung Heroes

Changing diapers is a heroic deed in the eyes of a baby, and Pampers ‘Gifts to Grow’ program is teaming up with celebrity mom Bethenny Frankel to celebrate this and all the other wonderful things parents do each day for their babies and families that make them real, unsung heroes. Recognizing parents for all their hard work and dedication to their family, Pampers is unveiling a new year of gifts, incentives and rewards from their ‘Gifts to Grow’ catalog that families can earn by purchasing Pampers branded products.

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Old Spice Guy Is Back to Promote Scents of Exotic Places

The hilarious series of viral spots featuring Isaiah Mustafa who promoted Old Spice shower gel scooped a plethora of industry awards (including the Grand Prix for film at the Cannes Lions International Advertising Festival) last year and helped the 7-decade old brand double the sales. The ‘The Man Your Man Could Smell Like’ commercials as well as the answer videos on YouTube were extremely popular, and when the brand said that Isaiah had left the campaign, at heart people believed that the Old Spice Guy would be back. And he has done it. Old Spice and Wieden+Kennedy Portland, the agency behind the campaign, announced the return of the much-loved Guy, who will be featured in new adverts to air the day after the Super Bowl.

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HUGO Create Round 20: Surreal Appeal

HUGO is inviting artists and designers from all around the globe to join the next round of its international competition, HUGO Create, which was kicked off back in 2008, and since that time gathered over 32 thousand submissions by nearly 15,000 designers. Every 2 months or so the brand announces one theme (so far, there has been 19 of them ranging from ‘The Skyline’ to ‘The Elements’ and ‘Visual Mixtape’), and now HUGO kicks off the next challenge entitled ‘Surreal Appeal,’ asking participants to interpret the idea of modern surrealism in their new designs.

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P&G is Hiring Male Celebrity Sportsmen from Both Sides of Atlantic to Promote Gillette Fusion ProGlide

Gillette, a brand owned by P&G, is taking the next step in its promotional campaign for its products, namely Fusion ProGlide. After the series of TV commericals starring Thierry Henry and Roger Federer that brought even more success to both the athletes and the brand, Gillette unveils the next series of its ads starring male celebrities.

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