On July 7, Red Bull started a 72-hour building competition within its project Red Bull Creation. 16 teams from across the country came together for three days of innovation with the city as their playground. Red Bull Creation brought together country’s most creative minds, showcasing their ingenuity with one team came out on top.
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In pursuit of the young male American consumer, Red Bull has turned from must-drink into must-read. The brand announced it is about to start publishing a new monthly lifestyle magazine for 18- to 34-year-old male audience in the U.S., The Red Bulletin. The June issue will be available later this week, USA Today reports.
As announced in autumn 2010, Sampaio Moreira building which is the oldest sky-scraper in Sao Paolo, became the inspiration and residency to two groups of young artists working in different genres of the modern day art. They revitalized the building with their works ranging from painting to sculpture, installations and movies and turned it into a Red Bull House of Art. Now, the third group of artists is ready to unveil their work done within the walls of the oldest skyscraper in Sao Paolo. The names of the participants of the latest collaboration include Ana Silver, Bruno Storni, Felipe Bittencourt, Gustavo Ferro, Renato Pera and Theo Craven.
Comparison stands behind any considered choice, and any confident global brand tends to provide its consumers with an opportunity to examine both the positive and negative sides of their products—and sometimes weigh its offerings against goods by other manufacturer. Sometimes, companies also step outside the product world and help compare lots of other things—sexes, automobiles, brothers, tastes, political parties, athletes and more—to help determine which of the two is better, stronger, messier, tastier, faster, more attractive, reliable, sportive, etc. In this overview, we won’t focus on serious ratings revealing carbon footprint or social impact, like Nike’s Environmental Apparel Design Tool, Timberland’s Eco Index or GoodWill’s rating—instead, as tribute to April Fool’s Day, which was celebrated last Friday, we will focus on humorous and tongue-in-cheek projects.
This March, Las Vegas and South Padre Island, TX will be the destination for music lovers during spring break as Red Bull Soundclash presents two unprecedented live music showcases featuring first-time ever match ups between Cee Lo Green and the Ting Tings in Las Vegas on March 12, and Snoop Dogg and Ghostland Observatory on South Padre Island, Texas on March 17.
To celebrate its strong ties with urban culture, Red Bull has launched a collaborative digital project based on the concept of map Street View technology developed by Google, which has recently presented its new web-product dedicated to art venues around the world. While Google Art Project invites web users to explore galleries around the world, the Red Bull Art Street View takes them on a virtual journey along city blocks in a number of cities.