Red Bull not just gives you wings, as a famous ad says, but has been experimenting with skydiving in stratosphere. Back in 2010, the brand announced the launch of a bold project Red Bull Stratos in collaboration with a courageous Austrian sky jumper and aviation pioneer Felix Baumgartner, who was to undertake a stratospheric balloon flight to more than 120,000 feet (36,576 meters) and make a record-breaking freefall jump in the attempt to become the first man to break the speed of sound (864 kilometers per hour).

Red Bull helps promote Jessie Ware‘s debut album Devotion with a touch of an outdoor interactivity. The energy drinks brand, which is well-known for hosting extreme sports festivals and various music events, has revealed a hilarious way to spread the world about new product, a music album. For the project, Red Bull collaborated with Studio Moross—they have created a billboard with dots, which were designed to be co-created by passers-by.

Red Bull, which is more about extreme sports and mind-blowing adventures, has impressed public with visual magic at Miami’s ULTRA Music Festival (March 23-25). The energy drinks brand created hilarious projection mapping ‘Red Bull Mind Meld’ on the facade of the legendary InterContinental hotel, which included a series of stories. The projection, developed and executed by Integrated Visions and SenovvA, covered approximately 20,000 square feet of the 366 ft tall hotel’s north side wall.