Following a record-breaking space jump earlier this month, Red Bull is getting ready for another high-flying extreme sports event — the weirdest-ever airshow Red Bull Flugtag, which the brand has been holding since 1992. For the third year in a row, the event is to take place in Miami, USA, this Saturday, November 3, 2012.
After five years of preparation and training with Red Bull Stratos team, Austrian skydiving expert Felix Baumgartner finally accomplished his mission. On Sunday, October 14, he jumped from an altitude of 39,045 meters (128,100 feet) in a helium-filled balloon to become the first human being who broke the speed of sound in freefall.
Red Bull not just gives you wings, as a famous ad says, but has been experimenting with skydiving in stratosphere. Back in 2010, the brand announced the launch of a bold project Red Bull Stratos in collaboration with a courageous Austrian sky jumper and aviation pioneer Felix Baumgartner, who was to undertake a stratospheric balloon flight to more than 120,000 feet (36,576 meters) and make a record-breaking freefall jump in the attempt to become the first man to break the speed of sound (864 kilometers per hour).
Red Bull helps promote Jessie Ware‘s debut album Devotion with a touch of an outdoor interactivity. The energy drinks brand, which is well-known for hosting extreme sports festivals and various music events, has revealed a hilarious way to spread the world about new product, a music album. For the project, Red Bull collaborated with Studio Moross—they have created a billboard with dots, which were designed to be co-created by passers-by.
Red Bull together with agency Tequila Sydney has launched an interesting project called Beat Suite Tweets. A special online program analyzes the sentiment of your tweets and produces an appropriate sound bite suggesting different styles and instruments. Created mini soundclips can be shared in social media.
Red Bull, which is more about extreme sports and mind-blowing adventures, has impressed public with visual magic at Miami’s ULTRA Music Festival (March 23-25). The energy drinks brand created hilarious projection mapping ‘Red Bull Mind Meld’ on the facade of the legendary InterContinental hotel, which included a series of stories. The projection, developed and executed by Integrated Visions and SenovvA, covered approximately 20,000 square feet of the 366 ft tall hotel’s north side wall.