Red Bull, known for its deep connection with contemporary music, is launching an accelerator Red Bull Amplifier created to aspire musicians. The programme is open to the EU residents and doesn’t involve any financial support for the participants—rather, they get an access to the Red Bull’s global audience on social media channels and the brand’s properties. The brand handles this project in collaboration with incubator innovation consultancy Sidekick Studios.

The legendary energy drink Red Bull is rolling out three new flavors across the U.S. market to provide its fans with an opportunity to celebrate spring with their favorite tastes. The new range, Editions from Red Bull, includes three specific flavors—cranberry, lime and blueberry. The new varieties are arriving nationwide after initial test market launches in select cities in November-December 2012.

Red Bull examines the Internet’s influence on music in web-episodes entitled H∆SHTAG$. The series, created by Red Bull Music Academy, includes six documentaries, which will be streaming from January 30 through March 6 exclusively at The episodes star a bunch of experts, who explain how the deep integration of web has changed the contemporary music culture and continues to introduce new game-changing approaches, platforms, technologies, which rocket the industry to the next level.