Red Bull, the energy drink brand known for its bold nature, is inviting the USA feel the spirit of Venice to the American environment. On April 14, the brand will be hosting a hilarious competition Red Bull Candola for the second year running on the New River in Fort Lauderdale, Florida, where a maximum of 30 teams of three will be rowing in safe and nature-friendly entirely human-powered boats made from or inspired by Red Bull cans. Not for speed records, but for fun.
Red Bull Media House in association with Brain Farm Digital Cinema has presented a new snowboarding documentary The Art of FLIGHT. The film was premiered last month on September 7 at New York City’s Beacon Theatre and now the filmmakers and stars are on a world tour with it throughout October and November.
Red Bull Music Academy, a world-travelling series of music workshops and festivals, has launched its World Tour. The 10 World Tour stops are Berlin, Cape Town, Detroit, London, Melbourne, New York, Paris, Rome, Sao Paulo and Toronto. The stops feature concerts workshops, art installations, studio sessions and parties in extraordinary locations, taking visitors beyond the beat.