Red Bull Candola: a Venice-Inspired Boat Race in the USA

Red Bull, the energy drink brand known for its bold nature, is inviting the USA feel the spirit of Venice to the American environment. On April 14, the brand will be hosting a hilarious competition Red Bull Candola for the second year running on the New River in Fort Lauderdale, Florida, where a maximum of 30 teams of three will be rowing in safe and nature-friendly entirely human-powered boats made from or inspired by Red Bull cans. Not for speed records, but for fun.

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Red Bull Stratos Project Is to Break Records in Skydiving

Red Bull continues its Stratos Project which failed to launch in 2010 with a new attempt to «leap from the edge of space.» This August an Austrian athlete Felix Baumgartner will try to do this trick.

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Red Bull Music Academy 2012 Will Hit New York City

The next Red Bull Music Academy 2012 will be held in New York City. The famous Academy has travelled around the world, with previous stops including Berlin, Toronto, London, Madrid, Melbourne, and Cape Town. Founded in 1998, this international workshop changes the host city annually.

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Red Bull’s New Snowboarding Documentary The Art of FLIGHT Is on Tour

Red Bull Media House in association with Brain Farm Digital Cinema has presented a new snowboarding documentary The Art of FLIGHT. The film was premiered last month on September 7 at New York City’s Beacon Theatre and now the filmmakers and stars are on a world tour with it throughout October and November.

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Red Bull Canimation Searching for Talanted Animators

Red Bull UK announced Canimation, a competition for those passionate about animation, regardless of experience. The participants are encouraged to be as imaginative as they like but there is one rule—Red Bull’s blue and silver can must be the centre piece of the video.

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Red Bull Music Academy Is Travelling around the Globe

Red Bull Music Academy, a world-travelling series of music workshops and festivals, has launched its World Tour. The 10 World Tour stops are Berlin, Cape Town, Detroit, London, Melbourne, New York, Paris, Rome, Sao Paulo and Toronto. The stops feature concerts workshops, art installations, studio sessions and parties in extraordinary locations, taking visitors beyond the beat.

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Infiniti Europe Launched a New ‘Since Now, The Perfect Line Is A Curve’ Campaign

Infiniti launched a new pan-European multimedia campaign with a tagline ‘Since now, the perfect line is a curve’. The initiative is aimed to enhance the luxury brand’s aesthetic of curves design and will span the next three years.

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Red Bull Flugtag Is to Launch at the Tampa Convention Center

Red Bull announced that 40 teams have been chosen to participate in the outrageous flying competition with human-powered flying machines on October 8 at Red Bull Flugtag Tampa, Florida.

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Major Beverage Companies Are Ready to Take Responsibility for Post-Consumer Packaging

A new report assessing corporate progress on recycling released by shareholder advocacy group As You Sow revealed that several major U.S. beverage brands are ready to support new laws that make producers financially responsible for collection and recycling of post-consumer beverage packaging.

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Red Bull Brazil Searching Young Talents for Its Trainee Program 2012

Red Bull Brazil is in the process of search for young talents to participate in the company’s Trainee Program 2012.

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