The SabMiller company commissioned Draftfcb Moscow with a task to create an ad spot for its Velkopopovicky Kozel brand for the Russian auditory. The video, featuring bottles with a new image of the goat (Kozel), the emblem of the beer brand, has a tagline saying “The same Kozel, different position”.
If you like Russian style and vodka Smirnoff, the new edition from the brand it just what you might like. In the end of this year Smirnoff is introducing its Black Label product in a simple yet gorgeous design. Now the fine vodka filtered through tons of charcoal, so pure and desirable, is put into a case in the form of a Matryoshka doll.
This Septemper Kraft Foods Rus, the Russian division of the global food producer, launched the new format of well-known chocolate brand Milka — mini bars of 38 g. In order to promote the new product on the market the special promotional campaign ‘Mini Milka Tour’ was launched in the biggest Russian cities — Moscow and St.Petersburg.