Bacardi Black Represented an Art Project — Dark Spirit Nights

17-18 December, Moscow — The world’s best known rum brand Bacardi has represented the shocking and glamourous series of events called «Dark Spirit Nights — the dark side of glam» in order to promote  Bacardi Black along with ideas of fine art and photography art.

The most fashionable Moscow night clubs — Denis Simachev Studio (17 Dec), Famous, Soho Rooms and We are Family (18 Dec) welcomed guests and celebrities inspired with modern arts and fashion (as well as Bacardi Black based cocktails).

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What is the ‘other’ s.c. ‘dark’ side of high-society glamour? What are the sources of inspiration for an artist who truly expresses himself behind the closed doors? What secrets keeps the city afterdark?

All these questions are revealed in 3 mini projects.

  • The Dark Side of Art — the 3-minute video concept by the renowned Russian modern artist Petr Aksyonov;
  • Dark Side of Fashion — no less shocking art-house fshion inspired spot by Dmitriy Loginov and Maria Zheleznyakova;
  • Dark Side of Look — an exclusive photographic exhibition by the Russian photographer Vladimir Glynin.

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As the main feature of the Dark Spirit Nights event the New York theatre-cabare The Box performed in Moscow their entertaining programm to the indulged and glamourous urban public.

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