SNICKERS®, one of the world’s leading chocolate bars brand, launches its TV commercial, ‘Snickers Bikers,’ starring Hollywood actor Mickey Rourke.
Snickers
To celebrate the release of new Snickers Peanutbutter Squares, Mars Chocolate North America has rolled out a new Facebook application that allows users to change the ‘Like’ button on their profile page into ‘Love’ button. This tool is a part of the online campaign aimed at attracting more Facebook users to the page dedicate to the newly-released Snickers Peanut Butter Squared.
The new product that consists of two square pieces is available in most mass, food and convenience stores and farmacies across the United States at a recommended price of $.89.
Snickers has presented its “More Nuts” digital promotion, dedicated to the “Get Some Nuts” follow-up for the British market. Previously, it was announced that the campaign for the new variety with more nuts than before cost £1 million. In January the brands only outlined the general idea of the projects, and now we can see how those have been implemented on the Daily Mirror website.
The online version of American newspaper USA Today has presented the Ad Meter shortly after the Super Ball game was finished. With the help of online voting they are going to determine which of the 63 commercials aired during the game was most adored by people. As for now the Snickers spot is beating five Doritos, one Budweiser, two Coca-Cola, one Dr. Pepper and one Dove Men+Care commercial among others.