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Panadol Tags Your Moments

Is you have a headache, toothache or any other kind of pain, you miss an opportunity to meet with your family and friends. With Panadol Actifast, you can tame the pain in a few minutes and go on enjoying your life! The brand is reaching its consumers through Facebook and a microsite, created for the occasion.

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Posted on 01/07/201001/07/2010 NewsSocial Media

Nestlé Crunch: Sweet Challenges

Nestlé is treating Facebook users with a sweet game Crunch Challenge and is awarding them with thousands of chocolate bars as daily and weekly prizes. The luckiest one will also get the grand money prize of $10,000. All you need is to be logged in and give right answers to the questions.

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Posted on 01/06/201001/06/2010 NewsSocial Media

Mountain Dew Throwback: Sugar Prizes for Mini-Contests

Mountain Dew Throwback has come out with a series of mini-challenges to keep the consumers tuned in. The prize is a limited-edition DEW gear, the drink with real-sugar that gives energy and creative inspiration.

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Posted on 01/04/201001/04/2010 NewsSocial Media

Facebook Prints Its Gifts

Facebook values its top advertising clients and never forgets to prepare a holiday gift for them. Usually the social network gives money to donate to the charity of the client’s choice, and gives something tactile in addidion. This year the heads of Facebook commissioned great Facebook illustrator Ben Barry and the website’s creative team to make an art poster.

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Posted on 12/22/200912/22/2009 NewsSocial Media

Hugo Boss Is Searching for Models Online

To become a model can be easier than most of us think. If you are a Facebooker and have a dream of becoming a real fashion star, German fashion label Hugo Boss gives the chance. Now the brand is looking for young men and women who will show the clothes made by the house during Berlin Fashion Week, January 21.

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Posted on 12/22/200912/22/2009 NewsSocial Media

Guinness and Google Earth Go into Space

Guinness, the flagship brand of Diageo, has expanded its “Bring it to Life” campaign by introducing a virtual game, created in partnering with Google Earth. It gives the beer’s fans a great opportunity to create a world on a planet where no life exists yet.

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Posted on 12/21/200912/21/2009 NewsSocial Media

Facebook Will Help Brand Create Fan Pages

Facebook will help brands promote themselves on the social networking website. It has announced setting up a directory of consultants, who will render practical support to companies in their creating pages on Facebook. The group will include 14 professionals with a strong track record of developing various applications.

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Posted on 12/18/200912/18/2009 NewsSocial Media

Global Brands Cooperate with CoTweet

While SMM services become more and more powerful tools of brand promotion,  companies recognize Twitter as an essential channel for communication with customers in a the real-time web environment.

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Posted on 11/23/200911/23/2009 NewsSocial Media

Twitter Leaves No Room for Global Brands

Big global brands are saying that there is no space on Twitter left for them. Most logins with loud names are already taken by unknown users for promoting unrelated themes, and so these brands have to register using their world-known names plus words like “news” or “info” or just the first letters. Twitter doesn’t seem eager to fix the problem fast.

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Posted on 11/16/200911/16/2009 News

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