Sydney-based brand design agency Blue Marlin has recently created an entire new brand design for Schweppes, launching the client’s new beverage product Kokomo.
soft drinks
Coca-Cola is encouraging consumer experiments with its tastes by presenting its new Coca-Cola Freestyle application on Facebook that enables the brand’s fans to mix and share their favourite beverages online. The launch of the new project, which is rolling out both online via the above-mentioned hub and in the real world, comes ahead of a the bigger U.S. campaign dedicated to Freestyle dispenser machines (the marketing initiative, developed by Ogilvy & Mather, will be kicked off in 2012, AdAge reports).
To bolster Lipton’s position as an innovative leader in the premium fresh brewed iced tea market, Moxie TM, the international brand design and development firm, reinvigorated the Lipton Fresh Brewed Iced Tea brand for the food service industry in the USA. The brand platform provides a new visual language and voice that speaks to both consumers and operators, effectively serving as a game changer in the category while also introducing supporting creative for One-Step Prep Zero Calorie Fresh Brewed Sweet Teas.
BEO* is Carlsberg first venture into soft drink innovations, giving consumers a real alternative to alcohol and soft drinks. Ergo defined the potential, identified the mindset and developed a new brand language for this emerging category. The independent brand identity consultancy worked with the Carlsberg team to give the brand a ‘delightfully refreshing’ personality that brings the product experience to life, and created the brand identity—natural, fresh, yet sophisticated.
The Coca-Cola Company is not only striving to remain the leader in the beverage industry, but is also extending its international presence in entertainment, social and educational spheres. In addition to its numerous charitable campaigns and projects, focused on alleviating hunger and providing medical support and clean water to poor communities in developing countries, the company introduces initiatives, aimed at promoting healthy lifestyles and the importance of education. As part of this ongoing commitment, on August 17, Coca-Cola launched Indonesia’s first metropolitan-based learning center called ‘Learning Lounge’ at Plaza Semanggi in Jakarta, which will provide local youth with an opportunity to realize their full intellectual potential.