Creative production company Shilo from the U.S. participated in producing an engaging new broadcast/web spot for Mountain Dew‘s new Green Label Art Shop Series campaign. This project was directed by Shilo’s Evan Dennis, who worked in close collaboration with creative director David Hohman, art director Campbell Hooper and their colleagues from integrated marketing agency TracyLocke to develop compelling content authentically supporting Mountain Dew’s innovative campaign and the all-star talents assembled.

PepsiCo announced the Dream Machine Summer Recycling Challenge, a national call-to-action asking Americans to commit to recycle every can and bottle at summertime cookouts, starting with Independence Day. The more Americans recycle in Dream Machines, the more support PepsiCo will provide to the Entrepreneurship Bootcamp for Veterans with Disabilities.

The new cans of French Coca-Cola Zero are now featuring the famous Raving Rabbids — or “lapin crétin” in the language of the country where the packaging was produced. The buzzard creatures are wearing the uniform of the key characters from Ubisoft‘s “Tom Clancy’s Splinter Cell Conviction” , “Prince of Persia» and «Assassin’s Creed” interactive quests and look yet spookier than usual.