soft drinks

Lay’s Installed a Custom Crafted ‘Live’ Billboard in San Francisco

Lay’s, a brand of PepsiCo‘s Frito-Lay division, announced that it is using all natural ingredients to craft its Lay’s Kettle Cooked potato chips. To mark the roll out of these potato chips, four different carvers officially began crafting a Lay’s Kettle Cooked billboard made entirely from wood at the corner of Van Ness and Mission streets, the busiest intersection in San Francisco, Calif.

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Coca-Cola’s Mello Yello Returns to Its Roots

It’s easy going, it’s easy flowing, and it’s getting an old-school look. Since the summers of disco, tie dye and 1970s cool, Mello Yello has offered a delicious citrus flavor to chill any hot summer day. Starting this summer, Mello Yello, a Midwest and Southeast United States brand of the Coca-Cola company, is rocking that same smooth taste in a remixed version of the original package design.

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PepsiCo Pays More Attention to Its «Good-for-you Portfolio»

When it comes to advertising, big ticket items are being replaced by useful less expensive ones. Kantar Media research division of WPP reports that the first quarter showed increased spending for many food companies as compared to the same period in the prior year. Following the trend,  PepsiCo, the soft drink giant, estimates that $10 billion of its annual revenue of $43.2 billion last year was for products from the so named “good-for-you portfolio”.

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