When it comes to advertising, big ticket items are being replaced by useful less expensive ones. Kantar Media research division of WPP reports that the first quarter showed increased spending for many food companies as compared to the same period in the prior year. Following the trend,  PepsiCo, the soft drink giant, estimates that $10 billion of its annual revenue of $43.2 billion last year was for products from the so named “good-for-you portfolio”.

This line of food includes Aquafina water, Near East couscous, Quaker Oats and Tropicana juices. Also included are much smaller brand products like Naked juices, Smartfood snacks, and Stacy’s pita chips and Sabra. According to PepsiCo’s 2009 Annual Report the company plans to quickly expand their healthier choice lines and plan to do so with much more advertising.

An advertising campaign for Sabra was tested last year and performed well and exceeded expectations so it will be expanded from the five tested regional markets to national. The advertising campaign is being undertaken by StrawberryFrog, New York. This agency also created projects for Stacy’s and True North.

“Adventure awaits” is the theme for the campaign with the suggestion that Sabra products are exactly what a discerning taste wants. The promotion will have television commercials, two Web sites, digital ads, pages on Facebook and Twitter, in-store advertising and also promotional events like house parties featuring Sabra products to taste and a 19 city chefs’ tour. At SabraIntervention.com viewers will be able to nominate their friends for edible makeovers.