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Open Happiness in Coca-Cola Refrigerator Bus Shelter

Advertising agency McCann Erickson Istanbul, Turkey installed a refrigerator bus shelter to mock up a real one, covered with ice all over. What can be better on a hot day then to go and have a rest in such a chilly space? The shelter has an “ice” bench and a stall with Coca-Cola bottles put onto frosty shelves.

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Posted on 04/08/201004/08/2010 News

Coca-Cola Announces $7.5 Million Haiti Hope Project

The Coca-Cola Company announced the creation of the Haiti Hope Project, bringing together a coalition of business, government and civil society partners to create opportunity for 25,000 Haitian mango farmers and their families by supporting the development of a sustainable mango juice industry in the country.

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Posted on 04/06/201004/06/2010 News

Cheetos Unleashes Tiny New ‘Mighty Zingers’

Chester Cheetah is unleashing a new cheesy innovation called Cheetos Mighty Zingers – the tiniest Cheetos snacks ever made and marketed. Mighty Zingers are the latest innovation from Cheetos, the world’s most mischievous and playful snack brand, which is part of PepsiCo‘s Frito-Lay division.

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Posted on 04/02/201004/02/2010 NewsSocial Media

5 Alive Bursts Back to Life in a Campaign Featuring Dodo

Coca-Cola Great Britain has brought 5 Alive, the much loved fun, fruit packed, juice drink back to life with an exciting new look and integrated marketing campaign featuring a new TVC, outdoor advertising and digital plan. 5 Alive which launched in the UK in 1981, will also introduce a new apple flavour, available in store from 9th April.

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Posted on 04/02/201004/02/2010 NewsSocial Media

Coca-Coca Light by Karl Lagerfeld

Karl Lagerfeld unveiled his Coca-Coca Light bottle design as a spring present for all woman. Now the iconic contour bottle features the silhouette of the famous designer and his signature. The exclusive limited edition piece goes in a box along with a bottle-opener hidden in a drawer.

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Posted on 04/02/201004/02/2010 News

Dr Pepper: What’s The Worst That Could Happen…?

Coca-Cola Great Britain’s teen-centric brand, Dr Pepper, is back in 2010 launching a new multi-platform brand campaign around its potent and award winning creative, ‘What’s the Worst that Could Happen?’. Embodying the heart of the brand’s daring and youthful personality, the fully integrated activity spans digital, TVC, on-pack and sponsorship.

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Posted on 04/02/201004/02/2010 NewsSocial Media

Deli2go’s Packaging Directs Shoppers to the Brand

Deli2go is ready to go. Shell, one of the UK’s biggest purveyors of sandwiches, is rolling out a fresh food and drink brand, Deli2go, designed by Blue Marlin.

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Posted on 04/01/201001/24/2013 News

Powerade Gives Athletes Inspiration to “Keep Playing”

In the brand’s first-ever global integrated marketing campaign, Powerade will give athletes the inspiration and ability to “Keep Playing,” through a comprehensive campaign highlighted by an innovative online experience and the presence of Powerade on the pitch during the 2010 FIFA World Cup™ South Africa.

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Posted on 04/01/201004/01/2010 News

Schweppes Unveiled Fluorescent Cans

Schweppes makes a nod to consumers, who like to have an active night light. The brand launches a series of collectible phosphorescent cans 250 ml. The cans feature simple geometric lines of psychedelic design, which remind of the clubbing atmosphere. The varieties, which are presented in the new cans, are Indian Tonic, Agrum, Lemon and Dark Side.

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Posted on 03/30/201003/30/2010 News

Odwalla Launches «Campaign Against Ordinary»

Odwalla is anything but ordinary, and so are the people who drink it. In 2010, Odwalla joins with its fans to celebrate uniqueness, share interests and entertain fresh ideas through a variety of initiatives, including its newest, «Campaign Against Ordinary.»

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Posted on 03/30/201003/30/2010 News

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