Starting from January 4, Pepsi, one of the biggest world producers of soft drinks, provides its Australian fans with a great opportunity to win money. To get the dollar cards, they are to find ‘Pepsi buttons’ scattered around eight major cities in Australia. The participants of the hit Refresh quest will get the clues for finding the location at the campaign’s website hitrefresh.com.au, as well as via Twitter and Facebook feeds.
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Diet Dr Pepper recently launched its “unbelievable” campaign. Its key idea is that when you consume the diet variety of the drink, you can never tell that it is not traditional — the taste is just perfect. The company has started the Unbelievably Satisfying Experiences Sweepstakes, which gives any consumer a chance to win a $5,000 trip for three either to New York, Miami or to Las Vegas and get $500 cash for spendings.
Coca-Cola encouraged Facebookers to take part in creating a new addition to the Glaceau Vitaminwater portfolio. The flavour, components and the bottle design of the new drink, Connect, were chosen by Facebook users, who participated in the promotional campaign on the social network website. The new drink now has a tasty black cherry-lime flavour made with caffeine and 8 key nutricients.
PepsiCo is making its the Throwback campaign wider by offering awesome digital assets to social network fans. Now everybody who likes Pepsi and Mountain Dew Throwback can customize their YouTube and Twitter pages or personal blogs with special wallpapers and backgrounds with the help of PepsiThrowbackHub.com website.