The famous soft drink 7Up from Dr Pepper is ready to present a new seasonal product called Pomegranate 7UP Antioxidant. The perfect fresh blend of natural pomegranate and flavor original lemon-lime taste is going to get on the top of sales during the holidays. The soda has a nice deep burgundy color and contains Vitamin E. The previous product Cherry 7UP Antioxidant became a real hit, so the brand decided to threat its consumers with something new.

PepsiCo Inc. wants to give a refreshed image to its main soda product and is ready to grant lots of money to other projects, which people create to make their communities better to live in. The total amount of money for the campaign grew up to $20 million. The world-known producer of soft drinks wants to expand its market by having a constant social media presence and help people at the same time.