The Gap’s athletic brand Athleta launches a new campaign this week. To create it, Athleta has partnered with Peterson Milla Hooks advertising agency.
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Nike doesn’t like winter in its new ‘Angry Winter’ campaign created by ad agency W+K and B-Reel Films. To help people fight back the cold season, Nike has launched a dedicated web site on which people can play an online game and help athletes combat the cold as well as win prizes. Nike is promoting its winter gear with help of athletes Alex Morgan, Allyson Felix and Greg Jennings.
Virgin Mobile Australia has rolled out a Christmas marketing campaign celebrating the beginning of summer season in Australia with the bikes giveaway. ‘A Fair Ride For All’ initiative is a real off-line game of hiding bikes in secret locations in Sydney, Melbourne, Adelaide, Perth and Brisbane each day and releasing clues on where to find them at FairRide.com.au.
The biggest and most awaited event of the next year is the London 2012 Olympic and Paralympic Games, and the brands, which sponsor the international competition, have already started their preparation for it by rolling out dedicated campaigns like Cadbury or previewing new vehicles like BMW. The auto giant, which is the top-tier sponsor of the event, is not only going to provide the fleet of 4,000 cars, bicycles and motorcycles for the athletes and officials, it is also offering the public an opportunity to know more about the event and athletes by releasing the Olympics 2012 iPad magazine app.