Umbro is paying tribute to England’s World Cup football team in a unique and individual way. Umbro, the leading football equipment manufacturer, has commissioned creative agency Anomaly, London to place wall murals in the home town of each of the players on the team from England.
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With FIFA World Cup 2010 due to kick off in a couple of days, Adidas has launched a new advertising campaign “The Quest” premiering with a television commercial with the likeness of a movie trailer. The interactive campaign is an extension of the 2009 Adidas campaign “Spark” that featured superstar footballers Lionel Messi and Zinedine Zidane.
The World Cup 2010 has not even started yet but the trophy has been touring since late 2009 thanks to a promotion sponsored by Coca-Cola Company. Over 225 days and visiting five continents, 84 countries, 94 cities, traveling over 93,000 miles, and touched by over 500,000 people and the FIFA World Cup Tour sponsored by Coca-Cola is almost complete as the trophy is now in South Africa for the final leg of its journey.