Sponsors come and go but the great ones are here to stay. That certainly is the case as Carlsberg Group announce they will be sponsoring UEFA EURO 2012TM marking almost a quarter century of sponsorship for UEFA EURO and their seventh consecutive year as the official sponsor.
UEFA EURO will be held in Eastern Europe for the very first time in 2012. To mark the significant milestone UEFA has adopted the slogan “Creating History Together”.
Carlsberg became a sponsor of the UEFA EURO Championship back in 1988. Since then they have been committed to the positive experience for the fans and unique interaction will be paramount in 2012 up to and during the matches. Plans are already underway for such and experience with Carlsberg has already obtained the very popular “Man of the Match” concept.
The UEFA EURO 2008TM games were attended by 1.1 million spectators, and it is expected that there will be 1.4 million for the 2012 tournament in Poland and Ukraine. Several billion TV viewers from more than 200 territories are expected to watch the matches.
The tournament in being held in Ukraine and Poland will also offer newer marketing penetration opportunities for Carlsberg.
“The tournament in 2012 will not only benefit our Eastern European markets where high brand awareness for Carlsberg will be created, but we will make the coming UEFA EURO a joyful and truly international event for all the fans in Ukraine, Poland and around the world”. Stated Keld Strudahl, International Marketing Director and head of Carlsberg Breweries’ sponsorship activities.
“ We will be implementing global campaigns which will reach out to all fans and we will welcome all fans to the Fan zones and Fan parks in the eight host cities.”