The deeper the digital technology penetrates our daily lives, the more tolerant we become to things that could have been considered excessive even a year ago.
On October 28th, Russia unveiled the logo of the upcoming international football championship to be hosted in the country in a four-year time. The Official Emblem of the 2018 FIFA World Cup Russia was revealed by FIFA president Sepp Blatter during a popular evening show on the state-owned TV channel «Pervyi Kanal»—surprisingly, over a video feed from space… where Russian astronauts from the International Space Station «Mir» actually «showed» the logo to the planet Earth.
Oakley has teamed up with Designboom for a new competition that is engaging all design disruptors as part of its ongoing campaign “Disruptive by Design.” The entrants are invited to submit their concepts driven by innovation and a radical new approach that challenges the possible and broadens the horizons.
Reebok is releasing a new product, Reebok Bacon, developed just for those who belong to the CrossFit Community. The new product comes in a box featuring a pig in Reebok sneakers, and celebrates the 2014 Reebok CrossFit Games, which launched last week. Bacon perfectly fits into the Paleolithic diet that allows bacon as one of the best protein-packed indulgences loved by many Reebok professional and amateur athletes.
As part of its Art, Copy & Code program, designed to offer a fresh take on advertising, Google is partnering with Nike to re-think its traditional AdWords platform with a soccer in mind. Together, they developed a customized user-friendly mobile ad system that reacted to what was being shown on TV during real-time games.
M&C Saatchi has created a lovely vibrant campaign for Transport for London, centering on the upcoming Tour de France cycle race in London, slated for July 7. The campaign that encompasses outdoor, press, digital and radio promotes the event and, which is yet more important for the Londoners, tells about the free routes on the day of the competition.
Nike has unveiled an animated film, “The Last Game,” as part of its #riskeverything football-centric campaign. The 5-minute spot features animated replicas of football celebrities including Cristiano Ronaldo, Zlatan Ibrahimovic, Wayne Rooney, and Neymar Jr. to name a few, who embark on a mission to save the game from a genius villain, The Scientist, set to destroy football as it is forever by substituting real players with autonomous creatures.
Dr Dre’s Beats Electronics is celebrating the forthcoming FIFA World Cup with a large-scale themed campaign, #GameBeforeTheGame, that revolves around a plethora of pre-game rituals of football celebrities. The effort by R/GA London & LA promotes the Solo2 headphones and the role they might play in the pre-game activities.
Coca-Cola has released a nice advert, based on naïve premonitions and dedicated to the 2014 FIFA World Cup, slated for June 12–July 13. The spot “Signs,” created by Wieden+Kennedy São Paulo, will be aired in over 46 countries across Latin America, Europe and Africa, telling people about various signs that give fans a hope that their team will win.