The sportswear giant Adidas is hosting a unique exhibition, Spezial, which includes more than 600 pairs of rare sneakers of the brand. For the project, the iconic footwear pieces from different decades were put together—vintage, deadstock, re-issues, collaborations and rarities, which are usually kept in private collections of the brand’s fans, are now available for everyone to see in London. The exhibition, a compilation of personal stories narrated through the Adidas sneakers, provides a unique insight into the brand’s cultural, design and technology achievements.

The article is co-written by Jamey Wagner, Executive Creative Director, and Will Kladakis, Account Leader for Interbrand Cincinnati

Louisville Slugger® is the most recognized brand in baseball. Over 60 percent of Major League Baseball (MLB) players swing a Slugger, including Derek Jeter, Josh Hamilton and Evan Longoria in the American League and Buster Posey, Joey Votto and David Wright in the National League.

Heineken is showing what a real soccer fan could do to see the UEFA Champions League final match at Wembley in person. The beer brand has released the latest addition to its “Road to the Final” global campaign, an action-packed commercial, “The Final,” that celebrates boldness, charm and imaginative approach of a guy who makes his way to the long-awaited important soccer event.