Heineken helped men have a perfect football watching experience, enjoying the Champions League final between Real Madrid and Atlético de Madrid to the fullest. The beer brand signed a deal with Brazilian chain Shoestock to arrange a one-night three-hour shoe sale on Saturday, May 24, just for the time of the match. The idea was simple—women could go shop footwear and leave their male partners in peace for the time of the game.
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Apple continues to harness the power of the iPad to improve life experiences. As part of the advertising campaign «Your Verse» launched across multiple platforms earlier this year, the tech powerhouse is releasing another story, Concussion Game Plan, that highlights the smart use of the tablet and iOS apps for medical purposes.