Released earlier in June, the annual report Best Global Green Brands 2014 developed in collaboration between branding consultancy Interbrand and financial advisory firm Deloitte, unveils 50 leaders of sustainable practices who also manage to deliver on customers’ expectations.
sustainability
In partnership with the New-York based creative non-profit group Parley for the Oceans, adidas has presented the first concept of running shoes with an upper made of recycled plastic fished out from the ocean. The presentation took place last week, June 29, at a high-level event on climate change in New York at the United Nation General Assembly Hall.
Cone Communications, a U.S.-based PR and communications firm, together with Ebiquity, a global marketing analytics specialist, have recently conducted a survey among 9,709 consumers from nine biggest world’s countries by GDP on how they perceive sustainability, learn information about companies’ CSR activities, and make respective purchasing and other important decisions.