sustainability

Stella Artois Comes up with Le CO2eux Soireé Show

Stella Artois is continuing its retro&ecological Recyclage de Luxe Show in the style of 60ies with a new phase. The beer brand has released four episodes of variety show called Le CO2eux Soireé to tell audience about its ecological initiatives. This time the faux TV program has a guest, signer Marina and the Diamonds, who provides it with the “first ever music video”, her latest single «I Am Not A Robot».

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PepsiCo Launches Dream Machines to Improve On-the-Go Recycling

PepsiCo and Waste Management, Inc. announced a multi-year partnership in support of the Dream Machine recycling initiative designed around PepsiCo’s goal of increasing the U.S. beverage container recycling rate from 34 percent to 50 percent by 2018. Dream Machine kiosks are computerized receptacles that include a personal reward system that allows consumers to collect and redeem points for each bottle or can they recycle in the kiosk.

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Kraft Foods’ Green Efforts Help Employees Create Recipes For Change

Kraft Foods‘ employees have created their own grassroots sustainability projects in offices and manufacturing facilities around the world. All-volunteer Kraft Foods «Green Teams» and Cadbury «Green Advocates» are taking steps to integrate sustainability into their daily work. And they’re inspiring colleagues to work together and do their part to build a better world.

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