The former Vice President of the U.S. Al Gore and The Climate Reality Project have commissioned eight WPP creative agencies to develop a campaign aimed to put pressure on the world’s political leaders to reduce carbon dioxide emissions to minimum.
sustainability
Fairtrade Foundation, the UK-based charity and the flagship organization setting the standards of fair and equal labour across the developing world, is celebrating its 20th year and launching a new website. Vibrant and bold colour scheme is supported with the confident core message — ‘unlocking the power of the many’ — which sets the tone and direction of how the site looks and works.
Toyota is harnessing the power of kids’ creativity in 8th consecutive Toyota’s Dream Car Art Contest, who “prototype” new types of cars that might tackle the world’s toughest environmental and social issues. The children’s sketches are turned into vibrant Vine videos to inspire the generation of parents to turn contemporary world into a better place to live.
Google is running a new series of its Impact Challenges in Australia, the UK, US Bay Area, Brazil and India. The annual competition asks local nonprofits to submit their innovative ideas on how to improve the world, and provides funding to implement the winning projects selected by the global public.