Coca-Cola Japan have announced that next month they will be launching the innovative product they’ve been working on for about four years—the first-ever hot fizzy beverage that remains carbonated even when warmed up.
technology
Arcade Fire, a Grammy-winning indie rock music band from Canada, has collaborated with Google to create an interactive video for its new track, Reflektor, in which the desktop or mobile users can add different visual effects as it’s playing. The project comes as one of the open-source Google Chrome experiments.
Samsung Australia teams up with celebrated director Baz Lurman (Australia, The Great Gatsby) and the National Institute of Dramatic Art (NIDA) to spur filmmaking creativity among young talented minds. The brand is calling people aged 17-24 to join The Shoot for a chance to make a short film that will premiere at the Sydney Opera House during its 40th anniversary celebrations in late October. To develop the film, the creative team of the winners will be working cheek by jowl with professionals including Mr. Lurman and will be using a toolkit that will include the new GALAXY Note 3 and GALAXY Gear.
The creative and tech team at the ad agency RPA have developed an unprecedented sculpture, the Listening Cloud, which visualizes social media buzz around their clients’ brands across social-media channels. Looking like a real fluffy cloud, the data-driven installation responds in real time to the tweets, hashtags, likes or comments on the brands with various light effects.
Samsung is presenting its GALAXY Gear, a smartwatch that integrates a traditional timepiece with the latest “micro computer” technology. The Gear is touted as a companion of the larger devices in the brand’s range and is designed to “further integrate the Samsung GALAXY experience into everyday life.” The wearable device performs a range of actions, syncing with Galaxy mobile phones (in particular, the new GALAXY Note 3) for an enhanced consumer experience.
As part of its «You Need To Hear This» ongoing campaign by Ogilvy & Mather London, Philips reveals an old school remixable Music Video Game online. To promote the Citiscape Headphones, the brand has revealed a digital ‘80s 16-bit style driving game that evolves into a video for the electronica band Swiss Lips’ new music piece, “Carolyn.” The effort has been developed to reach 18 to 24-year-old consumers and demonstrate them the “coolness” of the Philips Citiscape Headphones.
McDonald’s is making its restaurants a yet happier place for kids. The fast food chain has collaborated with DDB Singapore to create an ultimately playable table for its youngest customers at the brand’s venue in Yishun, Singapore. The team behind the project turned a traditional grey table in the restaurant into a playground using Near Field Communication—thanks to a pinch of technology a boring piece of the interior turned into a platform for an interactive game.
Nokia and National Geographic are calling photographers from all across the globe to share their love for travel and adventure in a new competition. The participants are encouraged to capture the spirit of adventurous touristic routes and wild nature for a chance to join world-class National Geographic photographer Stephen Alvarez on a mentoring road trip through Puerto Rico.
Ahead of the school year, Kleenex has centered its latest promotion, “Kleenex Xperiments,” around recreational science. The initiative is inspired by the fact that 58% of kids go to school when they are sick. So children do need something powerful to solve the nasal problems and prevent the spread of infection at school—Kleenex facial tissues. To reach the target audience, Kleenex commissioned young Einsteins with the task to prove that, as kids are more likely to believe their smart peers than traditional ads.