Nike has released a new app, MAKING, to inform product developers on the environmental performance of the materials they use in their work. The app, powered by data from Nike Materials Sustainability Index (MSI), contains detailed information on silk, leather, wool, polypropylene, rayon-viscose and more.
technology
Philips has turned pub tables into iPods to support the brand’s new urban headphones campaign, “You Need to Hear This.” The ambient marketing project by Ogilvy & Mather London has been rolled out across bars in Eastern London, inviting consumers to enjoy specially selected music tracks from a uniquely designed table while sitting at it.
Following the advent of Strongbow’s digitally-enabled bottle top StartCap, based on an RFID technology, and Heineken’s Ignite battery-powered bottle that responds to light and motion, another globally recognized beer brand Beck’s has created a not-for-sale prototype of a music bottle that can be played on a specially-built device based on Thomas Edison’s original phonograph.
Smirnoff presents a revolutionary project, Mindtunes, that marks a new level of relationship between music and people. The vodka brand, English music producer DJ Fresh and neurotechnology expert Julien Castet have teamed up to let three physically disabled music fans compose a track with their brain only, and without any regular musical sound-making devices.
Samsung has announced the compact version of its latest flagship Galaxy S4 smartphone, the Galaxy S4 mini that comes as an alternative to a successful “parent” phone. The Galaxy S4 mini features a 4.3-inch qHD display, a 1.7GHz dual-core processor, an 8-megapixel rear camera and a 1.9-megapixel HD front-facing camera.