Microsoft is announcing a new interactive TV project, “The Music Room,” for the Xbox console that will let the audience edit the show in real-time. The project will come in two short parts and will invite Xbox Live subscribers to vote for how the show will be unfolding.
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In a bid to establish its presence on the online music market, Google launched its on-demand subscription music service “Google Play Music All Access” at I/O event in San Francisco yesterday. The service, which comes as Spotify’s rival, is currently available only in the U.S, but will be soon rolled out in more countries.
BMW i, an electric car brand, is rolling out a marketing effort centered on its pioneering spirit and passion for sustainability, innovation and the ability to shape the future of mobility. The campaign dubbed “Driving the Next Movement” features historically-significant icons to highlight the BMW Group’s sub-brand visionary thinking focused on technology and environmental challenges.