AT&T has rolled out an impressive online campaign developed together with BBDO New York and producer Tim Kring. Called ‘Daybreak,’ the campaign is created to showcase consumers the company’s advanced technologies through a series of five online films, two websites and an app.
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Summer is a perfect season to get into sports, and Nike’s products help us to re-connect with this universe of physical activity. The iconic sportswear brand has teamed up with TomTom, the world’s leading provider of location and navigation products and services, to create a new collection of intuitive Nike+ SportWatch GPS, which allow runners track their achievements and receive actual info literally on the go.
Supported by Intel Ultrabooks Project, these lightweight, thin but powerful devices are gaining more popularity providing a smart decision for work and entertainment that keeps in pace with a fast modern lifestyle. As part of its global marketing campaign, Lenovo has just rolled out the new IdeaPad U310 and U410 Ultrabooks.
Diesel has unveiled a new collection of summer eyewear collection SS12 and is inviting its fans to see how differently the world will look through the lenses of the new glasses. There are two ways to experience that—the first way is to buy the male and female items from the new line featured on the official website of the brand, and the second one is to use a new Sunamatic app from Diesel Facebook fan page, which allows to use one of the four different sunglasses filters, Stealing Bullet, Sun Bug, Flirtini, or Bad Max.