To celebrate one of the biggest milestones in the history of Nokia and Microsoft, the acquisition of the first by the second, The Church of London has created a strikingly nice brand book for the companies’ employees. The edition includes a selection of archive photography that illustrates the companies’ past, outlines their values, ethos, vision of the future development and more.
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Google has developed a new wonderful Chrome Experiment that allows users to improve their English spelling skills. The new digital project, Spell Up, merges the technologies of speech recognition, the Web Speech API, with educational approach to let people from across the globe dive into the world of English sounds and letters.
Swedish broadband provider ume.net demonstrated how irritating and frustrating time lag can be via a series of real-life experiments. The company teamed up with advertising agency ANR BBDO and production company Stopp to illustrate how time lag would look like it if happened in the off-line space—for this, the team behind the project used Oculus Rift headsets.
Nokia is rolling out a color-centric campaign that is dedicated to a new milestone in the company’s history. On April 25, Microsoft has finally completed the acquisition of almost all Nokia Devices and Services business. To celebrate this, Nokia decided to pay tribute to part of its DNA—color—in a new communication effort, Not Like Everybody Else, which comes to be the first campaign after the Nokia business gets under the banner of Microsoft.
Nike has researched how the weather conditions influence the physical activity of amateur athletes. The team behind Nike FuelBand, Nike’s revolutionary bracelet that measures a person whole-body movement throughout the day, conducted a research to reveal the perfect atmospheric conditions for all sorts of athletic performances. The team used the activity patterns data collected across the USA, so the results apply to Americans only.
Being a society still driven by consumption, we leave piles of waste behind us. With this, we do want manufacturers to save the humanity from a catastrophe brought by over-consumption and pollution by offering smart solutions that will minimize our negative impact on the environment. Now, bigger and smaller companies have not only to offer us a new product, but also take care about the previous, used ones in order to keep the planet a place to live, not a landfill. Scroll down to see a bunch of the latest initiatives aimed to prove that waste is valuable and it can be reused, recycled or repurposed to create new nice products—at bigger facilities or right at home, using the Precious Plastic open-source recycling machine (see it below).