During this year’s Golden Globe awards ceremony, America’s technology giant and sponsor of the Golden Globe event Microsoft introduced new series of commercials under a new tagline: ‘Be What’s Next’. As a long-time sponsor of the event, Microsoft had ability to bring its ads to the viewers during the broadcast. But what’s special about this year’s ad series is that the newly-unveiled spots directly reference the context of the Globes by showcasing future actors who talk about their commitment to their dream of pursuing the career of an actor.
technology
Today, on January 11, Google silently started one of its tremendous online projects that is sure to make a lot of buzz on the Inet in the near future. Google Science Fair, a new online competition, was announced earlier today. By running it, the Internet giant aims to discover young and promising scientific talents in all areas of science.
Electrolux is announcing a new round of its annual global competition, which is created to find and support the emerging talents in the area of the home appliances design. Electrolux Design Lab 2011 is encouraging industrial design students and recent graduates in this area to submit their works for a chance to a six-month paid internship plus prize money and have their developments on the avant garde of the global technical progress. This year, the contestants that have not started working in the field are asked to present solutions revolving around the ‘intelligent mobility’ theme and reflecting the company’s commitment to ecological technologies coupled with perfect design.
On January 6, Apple® opened the Mac® App Store℠ with more than 1,000 free and paid apps. The Mac App Store brings the revolutionary App Store experience to the Mac, so you can find great new apps, buy them using your iTunes® account, download and install them in just one step. The Mac App Store is available for Snow Leopard® users through Software Update as part of Mac OS® X v10.6.6.
Nike and TomTom have collaborated to create the Nike+ SportWatch GPS. The new running watch, unveiled on January 5 at the 2011 International Consumer Electronics Show, will provide athletes with the most dynamic and motivational running experience in the world thanks to its unique functionality, beautiful design, and direct connection to www.nikeplus.com, the world’s leading running community with almost 4 million members.