Toyota has launched a cutting-edge film featuring the latest projection-mapping techniques to showcase the unique Hybrid technology now available inside its new Auris. The film, developed by advertising agency glue Isobar, is designed to portray the vehicle’s extraordinary ability to constantly recycle the energy it uses. The 3D projection shows the car transforming; its bodywork peeling back to reveal a glowing blue light which symbolizes the car’s Hybrid energy.
Samsung collaborated with The Viral Factory to develop two projects, revolving around durability of the manufacturer’s SD memory cards. The first one is a promotional film, which proves that the product is ‘magnet-proof, shockproof and waterproof’ by testing it in the harshest environments imaginable, and the second one is an unprecedented initiative, under which the cards will be send into the stratosphere.
Peter Alwin from National Institute of Design in India is the winner of the Electrolux Design Lab 2010 competition for inventing The Snail, the Micro Induction Heating. The announcement was made at the finals in London on September 23, 2010, at 100% Design London, the UK’s leading architecture and design event.
The idea of promoting products through a series of reality-TV episodes was recently employed by Philips and became the basis of its romantic online-only comedy videos to preview a series of new range. The concept is now taken up by another global company, Samsung, which has launched a website called SmartnSimple.tv to spread the word about its domestic appliances and offer internet-savvy UK consumers lots of ‘smart and simple’ tips on how to turn daily routine into enjoyable experience.
With the school season already kicked off, Microsoft’s Bing web search engine launched an educational website, REDU, aimed at empowering teachers and everybody concerned with the issue to have a national conversation around education reform. They are encouraged to connect, communicate through initiatives and, being inspired by others’ examples, improve this sphere with concrete actions, ranging from planting a learning garden to taking up a volunteer job.
Coca-Cola, IBM, Microsoft and Google lead Interbrand‘s 11th annual ranking of the «Best Global Brands.» Google (#4) sees a 36% increase in value over last year, bringing the brand closer than ever to rival Microsoft (#3). HP (#10) enters the top 10 for the first time, having increased brand value under a new business model and brand platform. For the 11th year straight, Coca-Cola (#1) retains its top spot as the number one ranked brand on the list.