Samsung Electronics Australia has started a major new marketing campaign in the digital and social media space, entitled “Mr Knowitall”, to educate consumers on the benefits of its innovative integrated social messaging service, Samsung Social Hub. Available on its two recently launched smartphones; the Samsung Wave and Samsung Galaxy S, the campaign is a first-of-its-kind online experience that demonstrates how the comedic character, Mr Knowitall, knows everything about everyone in his social circle all thanks to information he has gleaned from using Samsung Social Hub.
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The Olympus brand is launching new Stylus Tough 6000 and 8000 cameras, which can resist virtually any extreme conditions, under which conventional cameras would break in a blink of an eye. To prove that the new range is really “tougher than life”, the company arranged a series of serious real-life experiments, which are nothing like the bizarre faux-scientific tests by Toshiba or Samsung—Stylus Tough is not a laughing matter at all.
Less than a week ago the Old Spice Guy ‘resigned’ from the award winning “questions and answers” Weiden+Kennedy campaign, which helped the brand’s body wash product to achieve 107% sales increase in the past month. This success was a real temptation for other brands, even those not related to the toiletry market. Willing to get a piece of this fame, Cisco released its own series of web-episodes, where a nerdy man standing in the same bathroom as Isaiah Mustafa, was answering questions from Twitter users.
Kia Soul US is encouraging social media fans to become the next big stars on YouTube and win good money from the car manufacturer. Through its new contest «Who’s Next!», the auto brand is inviting every US resident of 18 years or older to upload their unconventional videos to the official YouTube channel of Kia or via Facebook for a chance to become the new viral-maker champion.
All the roads lead to Rome—or to YouTube, when we talk about the area of commercials. Most of the spots, created to promote big and small brands, eventually appear on YouTube and are steamed either through corporate or individual channels. To make it easier for ad developers or industry fans to browse the related content on the world’s most popular video hub, YouTube launched the official “Show & Tell” channel, which comes as the “home of the best creative marketing examples.”
How to provide your consumer with exactly what she or he needs? It’s as easy as ABC—let them tell you what they are dreaming of, then ask to develop the idea, improve it a little bit and give them the long-awaited finished product. They will be happy, you will be rich and loved. This is exactly what Sony Ericsson is doing now through its Se-dot project, where visitors can share their ideas on what they want to have on their mobile phones.