The top 8 concepts have now been chosen in the 2010 edition of Electrolux Design Lab. The 2010 competition focuses on creative solutions for compact living. The brief asked industrial design students to consider how people will prepare and store food, wash clothes, and do dishes in the homes of 2050, when 74% of the global population are predicted to live in an urban environment.
technology
LG is here with a new campaign focused on popularity of social media. To promote a range of LG Optimus GT540 handsets, which run on the Android operating system, the brand together with RKCR/Y&R and PR agency LG ONE developed a series of tongue-in-cheek TV spots, which will be aired during a number of programs about lifestyle, sport and entertainment on British TV.
The idea of web series is gaining popularity—about three weeks ago the Intel tech-therapy sessions were launched online to help people, who have tough relationship with computers, and now we have another project of the same kind. Toshiba has come up with its “Lap Top Lab” featuring Professor and Gary, his loyal assistant, who are conducting lots of tests to prove that Toshiba laptops are the best.
Vegetarians, close your eyes. The new online project “Perfunkt” developed by the Huge studio and the Department of the 4th Dimension production company for AEG-Electrolux, which specializes in producing gas and electrical kitchen appliances, is dedicated to those who love meat,— now you can open one eye—crusty bread, and many more, including martinis and pancakes.
YouTube is collaborating with famed filmmakers Kevin MacDonald («State of Play») and Ridley Scott («Robin Hood») as well as with thousands of internet users from around the globe to create a unique documentary about one single day. The project, which is supported by LG, will result in the full-length film “Life in a Day” featuring the most interesting videos centered on only 24 hours from a life of those, who will upload their footage to YouTube.com/LifeinaDay.
Samsung creates another viral—this time it’s not dedicated to the 3D-television portfolio, and is all about animals and cutting edge phone technology. With the new spot, featuring “Rudolph Deer and Eagle Eye, which teaming up to team up to escape Redneck Hunter” in the forest, the company is promoting its new range of Bluetooth headphones and wireless headsets.