The idea of web series is gaining popularity—about three weeks ago the Intel tech-therapy sessions were launched online to help people, who have tough relationship with computers, and now we have another project of the same kind. Toshiba has come up with its “Lap Top Lab” featuring Professor and Gary, his loyal assistant, who are conducting lots of tests to prove that Toshiba laptops are the best.

The laboratory is full of mechanisms, which are used for making the bizarre, but very funny experiments to demonstrate the characteristics of Toshiba’s computer devices. In one of the tests, for example, the Professor destroys the ‘memories’ of his assistant by throwing all the dear things he usually keeps on his laptop (photos and music) into a threshing machine—this way he shows how you can lose the data from your computer, if the hard-drive is weak.

In another one, he invites science students to do a paper test in 5 minutes, but right after the task is given, he begins making extremely horrible noises and brings in lots of distracting objects (for example, “releases” dancers and rock musicians into the room), so that it becomes nearly impossible to concentrate. Of course, the students give up. Unlike people, Toshiba laptops can multi-task and do many things at the same time.

In the science hub, you can watch more experiments and also test your brain with difficult quizzes.

The campaign was developed by the Y & R Brand, Irvine, directed by Docter Twins.