The Body Shop Malaysia follows in the footsteps of Dove in the real-beauty storytelling by launching a new heartbreaking video, starring a little girl of five or so. The “Unnatural Beauty” spot comes as a interview with a kid who has apparently become a victim of wrong beauty role models—the girl tells what being beautiful means to her, and this picture is far from healthy standards.
The Body Shop
This year marks the 100th anniversary of International Women’s Day, March 8, and The Body Shop, which has been known for its strong dedication to defending human rights (one of the most well-known campaigns is the global movement aimed at stopping sex trafficking of children and young adults), is launching another project to commemorate the date and help homeless women in Australia improve their lives. The ‘Strength in Numbers’ campaign, which starts today, March 1, supports the global United Nation’s theme for 2011 International Women’s Day, which is ‘Equal access to education, training and science and technology: Pathway to decent work for women.’
The Body Shop cosmetics brand has launched its new Rainforest Hair Care collection, which contains only organic ingredients and is totally safe for the hair of any type. The range has already appeared both online and in retail chain, bringing unique product to the consumers, who strive for naturalness in everything which relates to the beauty products they buy.