Timberland announced it will return as the Official Footwear and Outerwear Sponsor of the 2012 Sundance Film Festival, taking place January 19–29, 2012 in Park City, Salt Lake City, Ogden and Sundance, Utah, as part of its ‘Fade to Green’ film festival program. For the fourth consecutive year, Timberland will outfit the Festival’s celebrated filmmakers with warm, outdoor-proven footwear and apparel for comfort, style and protection from the winter elements at Park City. The brand will also launch a fun, interactive environmental initiative on-site at the Festival and online via Timberland social media channels, including Facebook and Twitter, to inspire Festival attendees and followers alike to protect the outdoors for future generations.
Timberland
The Timberland Company has announced the company’s CSR goals and forward-looking targets, which are positioned to align more strategically with its overall brand values. The updated goals and targets have been published on Timberland’s newly-launched CSR communications portal, which provides a dynamic, integrated experience that informs, inspires and engages consumers around the brand’s CSR efforts.
Timberland, whic is committed to promoting active lifestyle, is rewarding individuals who want to spend more time outdoors. To promote its new range of Earthkeepers footwear, the brand teamed up with brand experience agency BEcause and Groundspeak, the location-based technology specialist, to launch the ‘Trail of Heroes’ campaign, which encourages consumers to explore the world outside their homes and set out on a search of ‘treasures,’ uniquely designed set of containers (geocaches) hidden across in six European megalopolises—Milan, Paris, Madrid, Berlin, Brussels and London.
Ahead of 139th Arbor Day, this year it’s celebrated on April 29, Timberland has launched an app, encouraging people to discover their ‘inner tree’ by taking a quiz, Hortiscope, on the brand’s Facebook page. The brand has conducted a survey dedicated to the upcoming 139th national Arbor Day (this) to find out the real attitude to trees. The findings show that across the U.S. only 12% of respondents (over 1,000 people) celebrate the date, while 98% say that tree planting activities are really important for the country.
The Timberland Company has long recognized the importance of community greening, hosting Earth Day community service events for 13 consecutive years. This year, Timberland will continue this deep commitment through a global push to complete 130 community greening and revitalization projects in over 25 countries.
For the second year in a row, Timberland is sponsoring “Best Green Handbag” category as part of The Independent Handbag Designer awards. The brand has announced a call for submissions for all talented handbag designers in its blog and invites creatives to join the competition and pitch their ideas of green bags.