The French automaker Renault is teaming up with Ubisoft’s Raving Rabbids (Lapins Crétins in the original language) again—this time to demonstrate the characteristics of Renault Grand Scénic’s Tom Sat Nav system in a very unconventional way. In 2009, the crazy animals were conducting bizarre auto tests in the underground laboratory, and now they’ve decided to drag the vehicle up and take it all around the globe.
TV commercial
Coca-Cola’s Schweppes has kicked off a new TV campaign featuring an average family, who seem to have nerves of steel and undestroyable positive attitude towards all the mess going on around. The new ads, created by Mother, are revolving around optimism and feature the phrase «At the end of the day, there’s always a Schweppes,» which serves as the campaign’s strapline.
Samsung creates another viral—this time it’s not dedicated to the 3D-television portfolio, and is all about animals and cutting edge phone technology. With the new spot, featuring “Rudolph Deer and Eagle Eye, which teaming up to team up to escape Redneck Hunter” in the forest, the company is promoting its new range of Bluetooth headphones and wireless headsets.
The Stoli Original Vodka brand is going on promoting the idea that the best company is the company of you+you. The campaign, which was launched in the end of May with a TV ad and press prints, features fun-loving founder of Playboy Hugh Hefner, who is now in his 80-ies. The second Stoli spot is all about youth—the new famed person with split personality phenomena is Julia Stiles, an American stage and film actress.
Heineken UK has launched a new national multi-media campaign, “Good Call”, for Foster’s beer revolving around the idea that life is good no matter happens. To promote positive thinking, the Adam & Eve agency created three new TV ads and Video on Demand (VOD), digital, social media and outdoor ambient materials featuring Brad and Dan, two Australian guys, who are enjoying their life on the beach and giving tips to people who call them.
Electrolux wanted a unique and powerful tool to show all the qualities in the newest Ergorapido vaccum and the certainly got that. The company worked with GreatWorks and Swedish artist Tobias Allanson to illustrate all of the great features of the machine and the result was a working piece of art made from one of the vaccums.
Creative production company Shilo from the U.S. participated in producing an engaging new broadcast/web spot for Mountain Dew‘s new Green Label Art Shop Series campaign. This project was directed by Shilo’s Evan Dennis, who worked in close collaboration with creative director David Hohman, art director Campbell Hooper and their colleagues from integrated marketing agency TracyLocke to develop compelling content authentically supporting Mountain Dew’s innovative campaign and the all-star talents assembled.
The damage and disaster of the BP oil spill continues to unfold and the entire Oil and Gas industry has been silent except for Shell Oil. As reported in AdAge, Shell is launching an aggressive ad campaign using print, TV, online, outdoor and two websites, www.energygalaxy.com and www.shell.us/letsgo that push changes, which are at hand with new and cleaner energy sources.