Electrolux’s Ergorapido Vacuum: Performance through Art

Electrolux wanted a unique and powerful tool to show all the qualities in the newest Ergorapido vaccum and the certainly got that. The company worked with GreatWorks and Swedish artist Tobias Allanson to illustrate all of the great features of the machine and the result was a working piece of art made from one of the vaccums.

The product received glowing marks from an independent test institute in Germany called SLG which are showcased in the sculpture and the video made about it. Viewers are treated to the items incredible maneuverability, the double jointed nozzle, LED headlight, and the two in one functions in four different situations.

The new Ergorapido, released for retail in April, is so sleek in design that it can be stored in plain view. Allanson clearly captures all the great features of this product in an innovative and unforgettable way.