Cadbury has rolled out a new social media campaign for its Wispa chocolate bar brand messaging consumers with the idea of ‘Time Well Mis-spent’.
UK
The GE company, one of the London 2012 sponsors, has demonstrated its involvement into the upcoming Olympic Games and Paralympic Games by unveiling an interactive map featuring an overview of venues, to which the energy and technology giant has contributed. The new website uses Microsoft’s Bing platform and features a plethora of locations with short description about each of them.
Successful approaches are worth to be used again and again. The Coors Light beer brand is teaming up with the action films star Jean Claude Van Damme for a new extension of their marketing collaboration, which was launched last year. The new integrated advertising campaign will be rolling out in digital (Facebook and YouTube) and on TV across the UK market.
Burger King is making an unexpected step to attract consumers these Olympics weeks, aiming to battle with its major rival, McDonald’s, the official sponsor of the London 2012 Games. The chain’s ‘Flameship’ venue in Leicester Square has been turned into a gallery of one masterpiece as the company’s is displaying ‘Flame Grilled’ work by big-name artist Damien Hirst at least until the end of the year, but not for ever, according to Marketing.