Magnum is continuing is successful Pleasure Hunt series of online games with the latest installment, the fourth in a row, that pays tribute to the brand’s 25th anniversary. As part of the new digital experiment, consumers are invited to take part in The Biggest Party on the Internet.
Unilever
As part of its “Make love not war” campaign, Lynx is partnering with Australian Red Cross Blood Service to raise awareness of the blood donation among young man. The initiative is launched three months ahead of World Blood Donor Day on June 14 so that the man could have some time to take all courage and roll up their sleeves for the cause.
Dove continues to challenge stereotypes about beauty imperfections in the documentary film, Selfie. It depicts school girls and their mothers, who are taking a new, brighter look on their most hated body attributes through selfies, self-portrait photographs taken with the phone camera for social-media use.
AXE is launching a new line of products, AXE Peace, and rolls out a campaign to promote a simple, but powerful weapon for a positive change across the globe—a kiss. The promotional effort uses the legendary “Make Love. Not War” slogan emerged back in the 60s as the maxim of the youth opposed to the Vietnam War. Now, half a century later, when the world is still shaken with war, AXE is determined to bring the motto back using its brand power to inspire the young generation.
The Lynx Africa turns 18 this year, and to celebrate this occasion the brand has teamed up with the TMW agency to roll out an art-focused campaign dubbed “The can becomes the man.” Lynx has launched a digital hub and commissioned 17 artists to share their creative pieces revolving around the cultural heritage of the fragrance. The 18th work is to be created by the label’s fans.
Unilever’s Project Sunlight inspires consumers to adopt sustainable lifestyles for a brighter future
Building on its Sustainable Living Plan, Unilever is rolling out a new initiative aimed at encouraging people across the globe to make sustainable consumer choices for the common good. The philosophy of the movement dubbed Project Sunlight focuses on the commitment to preserve the nature for next generations. The program that motivates people to care more about the environment to make the world a better place for their children is launching today, November 20, on Universal Children’s Day, in Brazil, India, Indonesia, the UK and the US.